Week 4: Hashtagging

What is a Hashtag?

A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content.

Four Reasons to Use Hashtags:

  1. Hashtags simplify the process–Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.
  2. Hashtags compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.
  3. Hashtags evolve–Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.
  4. Hashtags reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

Are Hashtags Effective?

Yes! Using hashtags puts pertinent information at your fingertips, allowing you to spend less time searching for information.. Spend just a few minutes researching popular hashtags and you’re sure to find what works for you

Your Assignment This Week

Review the hashtags you're currently using. Are prospective clients able to find you easily by the hashtags you're using? Are you using a mix of hashtags that show your work but also are general enough to bring you up in search results? Are you using the max amount of hashtags?