Week 9: Social Media Automation

Now that you've learned how to create dope social marketing materials, let's talk about the best way to use them on social media via automation.

Benefits of Marketing Automation

1. It allows you to generate better client leads.

It’s all good and well to get people interested in your business via traditional advertising efforts – but it’s not going to do anyone any good unless those people are actually interested in buying. One of the best benefits of marketing automation is that it can help you reach out to people at the right point — when they’ve expressed an interest in your feed or browsed your blog for long enough, etc. This means that they're more targeted, and potentially useful – not just a list of random people.

2. It decreases lead conversion time.

Sometimes, there is a gap in time between the first instance a person expresses interest in your services – and when they decide to book. If you want to decrease the time it takes you to convert a lead (book a client), then it can help to rely on marketing automation. One of the top benefits of marketing automation is that it helps people leap from prospect to paying customer more quickly. According to a report about lead conversion time by Thomson Reuters, who decided to use automated marketing, leads were converted 72% more quickly once they turned to marketing automation – which was a significant and beneficial boost to their company. Imagine what that can do for your business.

3. It helps increase revenue.

Have you ever wanted to make money in your sleep? Running a business/being a stylist is about generating a profit from your creativity. One of the most important benefits of marketing automation it’s been shown to increase revenue for businesses and professionals. Gartner research reported that companies who used automated lead management software saw a revenue increase of 10% or more over 6-9 months. Who doesn’t want to make some more money?  Using automation to help book clients after hours and sell retail will help you smash your sales goals.

4. It can reduce marketing costs.

In the past, marketing teams were large and it was a major expense. However, now that marketing automation can do many crucial marketing tasks for you, expenses and time spent is far fewer. Thank goodness for free social media.

5. It makes pre-scheduling social media posts easier and more effective.

Awesome automated social media tools like Hootsuite have been around for ages. These programs allow you to pre-create social media posts and schedule their posting, so you don’t have to be at your computer 24/7. You can not only pre-schedule social media posts to make sure they get out on time, but you can also designate specific posts to specific segments of your audience. 

On Wednesday, we'll be discussing some free and paid automating sites that will allow you to automate your social media. Set it and forget it.