Week 5: Geotagging

What is an Instagram Geotag?

An Instagram is the specific location, down to the latitude and longitude, of where you’ve stored your Instagram content. Geolocations are gathered from the physical location of your mobile device, which allows users to store or tag their content to those coordinates.

Ways to Engage Users Through Instagram Geotag

People search for businesses, locations and trends all the time on Instagram. 1/4 of social media influencers claim Instagram is the best network for creating influencer strategies. This is due to the network’s visual nature, but also because of the ease of use. Instagram makes it simple to engage, like and most importantly, discover new content.

It’s then up to users to follow and have their favorite content appear in their feed. Here are a few ways to use Instagram geotagging to better engage your users and get more people following your content:

Locate Your Customers & See Who’s Geotagging You

First thing’s first, try to find where your customers are talking about you the most on Instagram. You can do a super quick search to see when and where customers mention your brand.

To get started, do a simple search of your brand name, branded hashtags, physical store locations and anything else closely related to your brand on Instagram.

This will give you a good idea of how big of a reach your brand has on the social network.

Find Local Influencers

Let’s say you’re a new salon in Chicago near Millennium Park, and you want to get the word out about an upcoming event you’re hosting. You can use Instagram geotags to find people in your area that are influential. Here’s how.

First, open up Instagram and head to the search tab. Make sure the Places tab is selected. Then enter your location.

Your search results will display the latest posts geotagged with that specific location. Recent posts with the most engagement will show up under the “Top Posts” section.

From here, you can simply go through all of the posts and see which users would be a good match for your brand. Then DM them to see if they’re interested in working together. Remember, an “influencer” doesn’t always mean celebrity. If a person has a few thousand followers, but they’re engaged and local, it could be worth reaching out just to let them know about your event and invite them to come by.

You can even sweeten the deal by offering some type of exclusive discount for them and anyone they bring with them.

Comment on Posts at Your Salon

If you have physical location, it’s smart to be on top of these geotags as much as possible. These areas have a plethora of content your brand can use to further engage users. 

Encourage Sharing Content to Your Location or Hashtag

Are you lacking the engagement you want for your geotags? Some users might be hesitant to share content to your location–especially if there’s little to no content already there. The best thing to do in this situation is promote your geotag and encourage users to share.

Use Geotagging for an Instagram Contest

You can even run photo contests to get users to engage more with your location. Simply lay out the rules and just make sure they tag your specific location correctly. This is a great way to get users to post more content geotagged with your brand’s location.

Your Assignment This Week

Review how you tag your location and the locations in your city. How can you improve based on what's above? Questions? Put them in the mastermind group.