Week 10: Scheduling Content

This week your task is to schedule out content for the rest of the month of March. Use Canva to create 30 posts (Instagram template). These posts can include pics of your work, quotes, booking info, frequently asked questions, etc.

Use one of the free scheduling tools to schedule your content. Make sure you check into the membership mastermind Facebook group all week for tips on how we schedule our content.

On Friday, we'll have a check in so try to ensure you've completed all 30 posts to be scheduled. 

Week 9: Social Media Automation II

Below are my absolute favorite tools for automation! Remember...automation helps you "sell in your sleep." While you're working on a client, running errands, or even sleeping, your marketing should be Selling! Selling! Selling! your services. If you have to post every post, you're taking time away from other ways you could be building your brand.

Let's work smarter and not harder. Set it and forget it!

#1. Later 

Another great tool for scheduling Instagram posts is Later.

Later offers two types of accounts.

A free account, which gives let’s you:

  • Add 2 Instagram accounts
  • 30 photos per month
  • Post photos
  • Search and repost content

Their paid accounts start at $20 per month for:

  • 2 Instagram accounts
  • 250 posts per month
  • Post photos and videos
  • Search and repost content

You can upgrade to other plans if you need to be able to schedule updates to multiple Instagram accounts.

#2. TakeOff

A third tool for scheduling your updates to Instagram is TakeOff.

TakeOff is part of the tool, Crowdfire, a social media management tool.

Their initial plan is free for one account.

After that, they increase to $10 per month.

This will get you:

  • 2 Linked accounts
  • 1 Team member
  • Hide previously unfollowed users
  • And more

#3. Viral Tag

If Instagram and Pinterest play a big role in your business, you may want to give Viraltag a try.

Not only can you schedule Instagram posts, but Viraltag also let’s you schedule posts for Pinterest, Facebook, Twitter and more.

Another feature they offer is the ability to customize your Instagram posts according to your brand.

With this feature, you’ll be able to add multiple product links to your Instagram posts to help you sell on Instagram.

Some other useful features of Viraltag include:

  • Identify the best times to post on Instagram (and other social networks)
  • Find quality content from customers on Instagram
  • Curate content from RSS feeds

When you compare pricing, Viraltag runs $24 per month for:

  • 1 User
  • Up to 10,000 followers
  • Unlimited posts

If you want to be able to make your Instagram account shoppable, you’ll need to upgrade to their higher tiers.

Overall, Viraltag offers a lot for businesses looking to not only schedule Instagram updates, but also sell on Instagram.

#4. ScheduGram

ScheduGram is one of the most popular tools for scheduling Instagram posts.

Here are some features of ScheduGram.

  • Upload photos and videos from the web
  • Crop, add filters and text, or rotate images
  • Post Instagram updates now or schedule them for later
  • Bulk upload multiple posts for Instagram
  • Manage multiple Instagram accounts
  • Create multiple users to manage all of your scheduled Instagram content

#5. Hootsuite

If you’re looking for a more comprehensive tool to schedule Instagram posts and more, you may want to consider Hootsuite.

Not only can you schedule Instagram posts, with Hootsuite, you can also manage your other social media channels as well.

Here are some of the things you can do with Hootsuite:

  • Schedule Instagram updates
  • Schedule Facebook Page posts
  • Upload Facebook videos
  • Schedule tweets
  • Follow important hashtags
  • Social media analytics reporting
  • And much more

Hootsuite is available as a free tool, but if you want to add more than three social profiles, you’ll want to upgrade to their pro plan, which is just $9 per month.

Compared to the other scheduling tools mentioned so far, you get a lot with Hootsuite. They even offer a 30-day free trial.

#6. Buffer

The next Instagram scheduling tool that we recommend is Buffer.

Here are some features when using Buffer to schedule Instagram posts: 

  • Schedule 10 posts at a time for free
  • Add photos or videos to Instagram
  • Available in free, awesome, small, medium and large plans
  • And more

With Buffer, you have a lot of options to choose from to schedule Instagram posts. 

You can schedule up to 10 posts on Instagram with their free account.

If you need to schedule additional posts, you'll need to upgrade to their awesome plan, which gives you 100 posts.

While you can schedule Instagram posts with Buffer, it won't post them for you.

Instead, you'll get a notification to publish your post that you have written.

Buffer offers a free plan. Their next highest plan for scheduling Instagram updates starts at $10.

#7. Autogrammer

One last Instagram scheduler is Autogrammer.

Autogrammer provides similar functionality to the other Instagram scheduling tools mentioned.

With Autogrammer, you can:

  • Schedule your Instagram posts
  • Manage multiple accounts
  • Edit photos (crop, filter, rotate, color correct)
  • Bulk upload images

Autogrammer costs $19 per month per Instagram account, which can add up quickly if you need to schedule updates to multiple Instagram accounts,

One thing that they don’t do is let you upload videos.

If Instagram videos are important to your business, you might want to look at some of the other tools such as ScheduGram or Latergramme as they let you do more on Instagram.

Autogrammer is $19 per month per Instagram account.

There is a 7-day trial of Autogrammer if you want to test out the Instagram tool to see if it meets your needs.

Week 9: Social Media Automation

Now that you've learned how to create dope social marketing materials, let's talk about the best way to use them on social media via automation.

Benefits of Marketing Automation

1. It allows you to generate better client leads.

It’s all good and well to get people interested in your business via traditional advertising efforts – but it’s not going to do anyone any good unless those people are actually interested in buying. One of the best benefits of marketing automation is that it can help you reach out to people at the right point — when they’ve expressed an interest in your feed or browsed your blog for long enough, etc. This means that they're more targeted, and potentially useful – not just a list of random people.

2. It decreases lead conversion time.

Sometimes, there is a gap in time between the first instance a person expresses interest in your services – and when they decide to book. If you want to decrease the time it takes you to convert a lead (book a client), then it can help to rely on marketing automation. One of the top benefits of marketing automation is that it helps people leap from prospect to paying customer more quickly. According to a report about lead conversion time by Thomson Reuters, who decided to use automated marketing, leads were converted 72% more quickly once they turned to marketing automation – which was a significant and beneficial boost to their company. Imagine what that can do for your business.

3. It helps increase revenue.

Have you ever wanted to make money in your sleep? Running a business/being a stylist is about generating a profit from your creativity. One of the most important benefits of marketing automation it’s been shown to increase revenue for businesses and professionals. Gartner research reported that companies who used automated lead management software saw a revenue increase of 10% or more over 6-9 months. Who doesn’t want to make some more money?  Using automation to help book clients after hours and sell retail will help you smash your sales goals.

4. It can reduce marketing costs.

In the past, marketing teams were large and it was a major expense. However, now that marketing automation can do many crucial marketing tasks for you, expenses and time spent is far fewer. Thank goodness for free social media.

5. It makes pre-scheduling social media posts easier and more effective.

Awesome automated social media tools like Hootsuite have been around for ages. These programs allow you to pre-create social media posts and schedule their posting, so you don’t have to be at your computer 24/7. You can not only pre-schedule social media posts to make sure they get out on time, but you can also designate specific posts to specific segments of your audience. 

On Wednesday, we'll be discussing some free and paid automating sites that will allow you to automate your social media. Set it and forget it.

Week 8: DIY Design

Welcome to Week 8 of the Six Figure Stylist Program! This week we're designing Logos, Business Cards, and E-Flyers for FREE. View the tutorial below and place any questions in the Mastermind Group!

Learn to design high quality marketing materials for free! This tutorial features logo, business card, and e-flyer designs. For questions, log into the Mastermind Group or email info@businessbabesonline.com.

Week 7: Brand Kits (Design for $FREE.99)

Whoop Whoop!

By now, you should be clear on how you want to present yourself to the world. It's now time to create some dope graphics, marketing materials, and advertisements that convey that to the world.

1. Visit canva.com and create a free account.

2. Build a brand kit via this tutorial. You will learn to:

Choose a color palette that reflects your personality

Choose a charismatic title font

Choose easy to read subtitle and body fonts that suit your brand

Set the minimum dimension for your logo

Think about your answers from last week when picking your colors and fonts. Does your selection tie to how you described your brand? Will it attract your customer base? This will help you stay consistent when designing marketing materials that cohesively represent your brand. We'll be using your kit to create logos, t-shirts, posters, e-flyers, etc.

Any questions? Place them in the membership mastermind!

Week 6: Brand Audit

Your Professional Brand Audit

Note: As a hairstylist, regardless of if you're in a salon or not, you have to build a professional brand to secure solid clientele and opportunities. If you were to google yourself right now, would you be happy with the results? Take the audit below to figure out what branding tools you'll need this month.

What does your business do/What services do you provide? If you had just 30 seconds to explain your service offerings to a customer, what would you say?

What problem do you solve for your customers? What is the purpose of their existence (other than to make money)? If a business is not solving a problem or fulfilling a need for customers, then it’s not worth while.

Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity? It pays to know who you’re competing against and what the industry norms are. 

What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you? 

Is there a unique story behind your business or business name or logo? 

Share 5 adjective or words that best describe your beauty brand. 

Describe your ideal customer? Selling to another business is different from selling to a consumer.

What is the primary message do want to convey to your customers? This is about how you want customers to feel each time they interact with your business. 

Share 5 adjective or words that best describe your ideal customer. 

If you have an existing brand/identity, why isn’t it working for you? 

Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity? 

Week 5: Geotagging

What is an Instagram Geotag?

An Instagram is the specific location, down to the latitude and longitude, of where you’ve stored your Instagram content. Geolocations are gathered from the physical location of your mobile device, which allows users to store or tag their content to those coordinates.

Ways to Engage Users Through Instagram Geotag

People search for businesses, locations and trends all the time on Instagram. 1/4 of social media influencers claim Instagram is the best network for creating influencer strategies. This is due to the network’s visual nature, but also because of the ease of use. Instagram makes it simple to engage, like and most importantly, discover new content.

It’s then up to users to follow and have their favorite content appear in their feed. Here are a few ways to use Instagram geotagging to better engage your users and get more people following your content:

Locate Your Customers & See Who’s Geotagging You

First thing’s first, try to find where your customers are talking about you the most on Instagram. You can do a super quick search to see when and where customers mention your brand.

To get started, do a simple search of your brand name, branded hashtags, physical store locations and anything else closely related to your brand on Instagram.

This will give you a good idea of how big of a reach your brand has on the social network.

Find Local Influencers

Let’s say you’re a new salon in Chicago near Millennium Park, and you want to get the word out about an upcoming event you’re hosting. You can use Instagram geotags to find people in your area that are influential. Here’s how.

First, open up Instagram and head to the search tab. Make sure the Places tab is selected. Then enter your location.

Your search results will display the latest posts geotagged with that specific location. Recent posts with the most engagement will show up under the “Top Posts” section.

From here, you can simply go through all of the posts and see which users would be a good match for your brand. Then DM them to see if they’re interested in working together. Remember, an “influencer” doesn’t always mean celebrity. If a person has a few thousand followers, but they’re engaged and local, it could be worth reaching out just to let them know about your event and invite them to come by.

You can even sweeten the deal by offering some type of exclusive discount for them and anyone they bring with them.

Comment on Posts at Your Salon

If you have physical location, it’s smart to be on top of these geotags as much as possible. These areas have a plethora of content your brand can use to further engage users. 

Encourage Sharing Content to Your Location or Hashtag

Are you lacking the engagement you want for your geotags? Some users might be hesitant to share content to your location–especially if there’s little to no content already there. The best thing to do in this situation is promote your geotag and encourage users to share.

Use Geotagging for an Instagram Contest

You can even run photo contests to get users to engage more with your location. Simply lay out the rules and just make sure they tag your specific location correctly. This is a great way to get users to post more content geotagged with your brand’s location.

Your Assignment This Week

Review how you tag your location and the locations in your city. How can you improve based on what's above? Questions? Put them in the mastermind group.

Week 4: Hashtagging

What is a Hashtag?

A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content.

Four Reasons to Use Hashtags:

  1. Hashtags simplify the process–Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.
  2. Hashtags compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.
  3. Hashtags evolve–Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.
  4. Hashtags reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

Are Hashtags Effective?

Yes! Using hashtags puts pertinent information at your fingertips, allowing you to spend less time searching for information.. Spend just a few minutes researching popular hashtags and you’re sure to find what works for you

Your Assignment This Week

Review the hashtags you're currently using. Are prospective clients able to find you easily by the hashtags you're using? Are you using a mix of hashtags that show your work but also are general enough to bring you up in search results? Are you using the max amount of hashtags?

Week 3: Social Media Do's and Don'ts

Now that you've gotten your numbers together, let's focus on marketing yourself. Marketing is something that you have to constantly do and develop over time. Trends change. Markets change.  The way that you market yourself and your services will also change.

Take a look at the infographic below and make sure you're doing the do's and limiting the don'ts. 

Questions? Post them in the mastermind group.

six+figure+stylist+infographic.png

Week 2: Assignment III Assess

Join me today for an accountability call to talk about success tips for 2018 based on the information you have been keeping track of over the last week. The details are below. This will be taped for viewing later.

This week answer the following questions:

Based on your sales from last week, what can you tell about your current sales?

What are your strengths?

 

What needs improvement?

 

What service makes you the most money?

 

What services make the least?

Answer these before watching or attending the meeting tonight!

 

Call Details:

Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/749488452

Or iPhone one-tap :
    US: +16465588656,,749488452# or +16699006833,,749488452# 
Or Telephone:
    Dial(for higher quality, dial a number based on your current location): 
        US: +1 646 558 8656 or +1 669 900 6833
    Meeting ID: 749 488 452
    International numbers available: https://zoom.us/zoomconference?m=_QlDeT5NJQYsCG7yyPZzmbjJIO0fKm6q
 

Week 1: Assignment II Take Note!

By now you should be done with your major goals for 2018! If not, STOP! DO NOT PASS GO! DO NOT COLLECT $200! Return to the first assignment and finish the goal sheet!

Keep this in mind: “If you fail to plan, you are planning to fail.” Benjamin Franklin

This year we're operating with intention! We're intentionally building bomb ass brands and making a ton of $$$$$$$. No shortcuts.

From today until the Planning Party on 15 Jan 2018, I want you to keep track of:

Your Clients (names, profession, how they heard about you or how long they've been coming to you, type of service they received)

Your daily sales

Your daily upsells or retail sales

We're going to analyze this information on January 15th so that we know how to create your custom plan. There's no one solution for every stylist, so understanding where you are will help in us determining how much work you have to do going forward!

 

Week 1 Assignment: Goal Digging

The beginning of the year is always a time of introspection and goal setting. I want you to spend time over the next week setting three major goals you want to accomplish this week. They should push you to work yet be realistic. Read further below.


1. I want you to create 3 Major Goals you want to accomplish this year as a stylist. Think about how much money you want to make, how you want to grow your social media influence, client growth, new skills you want to learn, and how you want your personal brand as a stylist to develop.

2. Download the FREE Major Goal Worksheet Below and list your goals there.

3. Write the major reason WHY you need to accomplish your goals and how much time every week you'll devote to achieving your goals. This can include wanting to open your own salon, wanting to provide for your family, or wanting to walk in your purpose as a platform or celebrity stylist.